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ReviewMe Introduces Advertorials
July 11th, 2007 by Matt HugginsIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
ReviewMe just announced the announced the release of ReviewMe Advertorials. The idea is that advertisers write the content of a sponsored post instead of the blogger doing the writing. This allows the advertiser to write what they want to say about their own product or service as opposed to letting bloggers write honest opinions after doing independent research.
From the official email, the advertiser will benefit from:
- You control the message. Enter up to 250 words including links back to your website and also an image of your choice.
- You can login and get full impression and click tracking on your campaign.
- You choose which top blogs to place your Advertorial.
The email also specifies the following benefits for publishers:
- Less work. Simply cut and paste our code into your blog.
- All advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you.
- You retain full control. Accept or reject any Advertorials purchased.
I can’t see myself accepting advertiser-written reviews, as I feel it would compromise the integrity of my blog too much. Fortunately, the blog management screen within ReviewMe allows publishers to opt out of the Advertorials program, as per the below screen shot.
If you are already a ReviewMe publisher, do you anticipate using this feature? If you are not a ReviewMe publisher, will this encourage you to join?
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July 12th, 2007 at 12:04 am
Doesn’t that kind of defeat the purpose? I mean, what’s the point of paying for advertising if you’re just going to do it yourself anyway. As a publisher, I see this taking a bite out of my monthly earnings, but for the advertisers, it really doesn’t make a lot of sense.
There are a lot of people out there who have good ideas, but don’t know how to put them into words that will make others come in. There are others out there who have the gift of gab, but don’t have the ideas to back it up. I thought that’s what sites like ReviewMe was all about.
Ok, sorry. Didn’t mean to ramble, but I don’t think I like where this could be going.
July 12th, 2007 at 12:09 am
Oops, sorry. I didn’t see the last questions under the ReviewMe pic. As a publisher, the answer is no, I will not be using this feature.
I am first and foremost, a writer. I want to be able to check out a site in its entirety before I post anything about it on my site. I don’t want to put a pre-made ad on my site and then find out that I don’t believe in, or agree with, parts of that work.
July 12th, 2007 at 12:22 am
I think the reason behind it is that it allows the advertiser to have the anchor text they want on links while ensuring a positive spin on their product or service. However, since all posts will start with “SPONSORED POST:”, it will allow the reader to recognize that it may not speak the mind of the blogger. Either way, it’s not something I want on my blog, though I can see why a publisher would be interested in utilizing this service.
July 12th, 2007 at 1:31 am
Sorry if I sounded snooty. I can also see why a publisher would want to use a feature like this. I really didn’t tend to get so snippy over this, but it just didn’t set well with me.
I do apologize.
July 12th, 2007 at 1:36 am
Oh, no need to apologize. I definitely see your point, and I didn’t think you sounded snooty or snippy at all.
July 12th, 2007 at 1:47 am