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PayPerPost just completed a study concluding that sponsored posts have an average CTR of 10.545%. The data used in calculating this figure includes more than 40,000 bloggers and over 8,000 advertisers within the PayPerPost network.

Performing a simple Google search for “average AdWords CTR” reveals that many AdWords advertisers are experiencing comparatively low click-through rates, most of which range between 1-3% on targeted keywords over the course of several months.

Given that my first attempt at affiliate marketing with ClickBank several months ago resulted in similar click-through rates, the numbers found as listed on other websites and blogs do not surprise me. Furthermore, the cost of using AdWords was relatively high with regards to cost per click in order to be positioned atop the sponsored listings on Google.

Conversely, a one-time payment to a sponsored post site initially provides a full review of your product or service being marketed within prime realty on a targeted website. Furthermore, the blog post will remain available for at least 30 days, and, in most cases, bloggers tend to leave all blog postings — including those that are sponsored — available throughout the blog’s lifespan.

Considering the high click-through rates calculated by PayPerPost, it seems that given the potentially low cost of attaining sponsored posts, using paid review programs like PayPerPost is clearly a very cost-efficient opportunity.