I’ve had my blog up since January, but I hadn’t taken it too seriously with regards to how often I update it until about a week ago. Ever since I decided to try doing a mutual blog review, my hits jumped dramatically, and I’ve sustained higher reader/page view counts.

Looking at my server stats, my averages prior to March 15th were 58 visits/day and 184 pages/day. Since the 15th, I’ve experienced 148 visits/day and 1095 pages/day. This means that I now have almost three times the number of visitors per day and more than five times the number of pages served per day. So not only do I have more visitors, but my visitors are reading more content within my blog.

From a business standpoint, serving more pages per visitor means that there is more opportunity to serve ads (and anything else you might offer such as affiliate opportunities) to each reader, allowing for more opportunity to produce profits.

Looking at my Google Analytics stats confirms this jump, with only 2 visitors and 3 page views a week ago reaching 55 visitors and 148 page views as of yesterday. On top of this, I’m getting more organic search results through Google. I’ve also found that my website is in the top two Google search results for “adsense projects“. I would imagine this to be a fairly common set of search terms, so I’m very happy to see this.

I joined FeedBurner at about the same time, and I already have 20 subscribers to my blog feed, (not to mention a sole subscriber to my comments feed). Having subscribers to your blog is analogous to having opt-ins in marketing. Collecting email addresses allows you to get in touch with your prior visitors to sell them on new opportunities, or to emphasize how they’re missing out if they don’t pick up one of your existing products. A blog subscriber is in the same boat in that they’re receiving constant updates on what’s going on in your blog. If something new happens, your subscribers will be the first to find out.

During this time, my blog jumped on Technorati from 5 links from 5 blogs to 12 links from 10 blogs. These may not seem like huge numbers, but relative to other blogs, it’s a bigger increase than you may think. This increase in inbound links boosted my Technorati rank from 825,797 to 445,112. That’s an increase of 380,685 for a 46.1% improvement!

With the influx of links I’ve had so far in combination with even more that I hope to receive, I expect my blog to make a big jump in its PageRank the next time Google updates is servers. Given that this happens quarterly, the next update should be happening around mid-April, and I’m looking forward to it. There are a lot more blog marketing opportunities I haven’t even touched on, and even more I may not have even heard of yet. If you have a technique that worked for you, post it here!