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Ted Demopoulos was kind enough to provide me with 7 promotional copies of Secrets of Successful Blogging for an upcoming blog promotion I will be hosting. In return I decided to provide a review of his book to show my appreciation. Furthermore, there are many readers here who could benefit from reading his book, as it deals with aspects of successful blogging that I attempt to cover here.

What many don’t realize when they begin blogging is that there’s much more to it than simply writing content. Secrets of Successful Blogging illustrates that point by providing an expert collection of vital knowledge for ensuring the success of a business blog. As the tag line states, the book includes “101 tips for blogging more efficiently, effectively, and profitably.” The tips provided are a compilation of information provided by professional bloggers interviewed during the course of writing two of Ted’s other books, Blogging for Business and What No One Ever Tells You About Blogging and Podcasting.

Rather than going into elaborate details on the topics included in Secrets of Successful Blogging, Ted provides an overview of the multitude of considerations that should be taken into account when blogging. Included are many short tips that act as a great point from which to get started on a new blog or for improving an existing blog. As Ted states in this book, “a few minor changes can often change a good blog to a great blog.”

Examples of topics Ted covers include: aspects of planning and designing your blog; what type of content to include in your blog; how to build traffic through free promotion opportunities via unapparent sources, search engine optimization, and RSS feed options; and explicitly profiting through your blog with e-books, audio products, and more.

In short, Secrets of Successful Blogging covers all the key blogging information that will likely take you many months — potentially years depending on your background — of experience to learn. It is a convenient reference guide that offers insight into the tools and strategy necessary for any blog to maximize its utility and to be effectively used for promoting and supporting your business.