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Free Contextual Website Marketing
March 21st, 2007 by Matt HugginsIf you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
While surfing today, I came across AdGridWork. Like the AdWords/AdSense duo, this service offers the opportunity to market your website as well as display advertisements on your website. The main difference, however, is that the service is 100% free.
After creating an account and choosing to add your website, you are provided with the same options as AdSense with a few extras. An ad title, two description lines, a display URL, and a target URL are required fields just like AdSense. Additionally, ad size and colors can be selected. The information required beyond those accustomed to AdSense includes category selection and optional keywords.
By default, AdGridWork advertisements are displayed contextually, much like AdSense. However, having both AdSense and AdGridWork ads displayed on the same page would be a violation of the AdSense TOS. As such, the service provides the option of disabling contextual advertising in order to permit both ad formats to be displayed on the same page at the same time.
Once you have registered your website, setup your ad display preferences, and pasted the provided JavaScript code into your website, your site will receive the benefit of having its advertisements displayed throughout the sites of other AdGridWork members.
When all is said and done, you can follow your website’s metrics on AdGridWork’s website through their Site Overview & Campaign Manager page. Provided stats include: rank percentile both in your category and across the network; number of site requests, impressions, conversions, and clicks; and click-through rate percentage.
My current ID on the site informs me that I’m the 1618th person to register with AdGridWork. There is obviously room for this service to grow, but the idea is something that I think has potential. Since it’s completely free, there is absolutely nothing to lose by register, so why not give it a shot? Whether or not you find success with it, I’d be interested in hearing your results.
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March 21st, 2007 at 10:14 am
Hey Matt -
Nick here from adgridwork. Thanks for the review of our service and I’m glad that your initial impressions were good. My partner, Kyle, and I are working on some brand new features that we plan to roll out in the next month or so including more metrics, an automated page crawler to help further target advertisers campaigns, a slick new interface, and a couple of behind the scenes tweaks that should make the experience much more user-intuitive and enjoyable. I left my email, so please feel free to contact me with any suggestions or comments, or if you prefer, we can open a dialog here so your readers can leave their impressions as well. Thanks and good luck with your campaigns
-Nick
http://adgridwork.com | free advertising network for bloggers
March 21st, 2007 at 12:22 pm
Thanks, Nick, I look forward to seeing the changes. I’m also curious if there currently is or will be a means for checking if users are showing their ads. I noticed one of the links on my site went to TextLinkAds under someone’s reference ID. The person who set that up could or could not be displaying ads on their site for all I know, but the ad on my page certainly wasn’t pointing to their site.
March 21st, 2007 at 8:16 pm
Hey Matt -
Excellent…Ya every once in a while, a user manages to slip in affiliate or referal links (weve gotten a ton for that agloco junk) and it can run for a couple of days before my partner or I spot it. We currently don’t have any automated way of checking for this, however we do require reciprocation be checked several times throughout the day, so if a user is not hosting ads, their own ad will become inactive. Hopefully, the means of which we do this will become more sophisticated in the future.
-Nick
March 21st, 2007 at 9:09 pm
Sounds great, Nick, I look forward to seeing the improvements as you implement them.